The Power of You - Branding and Positioning Yourself and Your Business
My teenage and early adulthood years were driven by high school cheerleading and sorority girl antics, which somehow evolved to an extreme devotion/obsession with the band Phish. I have since turned into an outdoorsy, adventurer with a passion for marketing and communicating. It is fairly simple to see how each of these elements of my past have made an impact on who I am today. The Meisha Lawson Marketing Services brand is a lot about me, which means these elements of my past and current self help to brand and position my business.
Why am I writing about this? Over the last few weeks, I've spent quite a bit of time connecting with friends, colleagues and potential clients about Meisha Lawson Marketing Services, as well as their particular situations. The conversation is typically focused on marketing and communications many of these individuals either run businesses or work in marketing and communications; I've started to notice a trend. Often in business we are so busy activating, we forget to start with the basics. If you are reading this, I want you to ask yourself, "who am I". If you are a business owner or marketing professional ask yourself, "who is my business". If you are a business owner, your business doesn't have to be driven by your personality, but it does need a personality. If you have answers to those questions write them down, humanize them and live by them. If you don't have answers, I'd encourage you to spend some time thinking about it. Why? This is the beginning of your brand positioning statement.
In the spirit of high school cheerleading, "Who Are We? Who, Who Are We?" If you need help answering that question, let me know!
Why am I writing about this? Over the last few weeks, I've spent quite a bit of time connecting with friends, colleagues and potential clients about Meisha Lawson Marketing Services, as well as their particular situations. The conversation is typically focused on marketing and communications many of these individuals either run businesses or work in marketing and communications; I've started to notice a trend. Often in business we are so busy activating, we forget to start with the basics. If you are reading this, I want you to ask yourself, "who am I". If you are a business owner or marketing professional ask yourself, "who is my business". If you are a business owner, your business doesn't have to be driven by your personality, but it does need a personality. If you have answers to those questions write them down, humanize them and live by them. If you don't have answers, I'd encourage you to spend some time thinking about it. Why? This is the beginning of your brand positioning statement.
- If you don't know who your business is, then how can you meet and exceed your customers expectations.
- If you don't tell your customer who you are, then why should they choose you over the competition?
- A brand is much more than a logo. A brand helps to define you to your customer.
In the spirit of high school cheerleading, "Who Are We? Who, Who Are We?" If you need help answering that question, let me know!